Virtual Bookkeeping Niches – Exploring the Cannabis Industry
There are 2 things that I hear all the time from new virtual bookkeepers for when it comes to finding and connecting with clients:
1 – the market is so saturated that it’s hard to stand out
2 – they have chosen to not specialize in any one particular area or industry because they’re afraid that the pool, that already seems small, will become even more crowded
If you have been around me for a while, you’ll know that I am a huge supporter of knowing your strengths, and applying them when it comes to designing your marketing strategy. And a big part of a successful marketing strategy that makes you money is deciding what types of businesses you want to serve.
My guest this week agrees with me – and she did it herself. That decision has propelled her to create a successful financial services practice, and make some significant lifestyle changes at the same time.
During our chat, Simone and I talk about:
- what it’s like being a digital expat,
- what it’s like working in an emerging industry, and
- how you, too, can carve out a lane all of your own in that same space.
If you’ve been thinking about going from a general bookkeeper to one so specialized that your client roster is, as we like to call it, hooked, booked, and busy, then you definitely want to listen in as we talk with Simone about how she found success by niching down in the cannabis industry.
About Simone:
Simone Cimiluca-Radzins, CPA is a recognized leader well-versed and skilled in finance, business development, startup marketing, and project management. Simone is on a constant quest to continue to be a voice of change, helping entrepreneurs and startups reach financial success.
Simone has more than a decade of experience and a large portfolio of clients who have retained her expertise to improve their operations, raise capital, and build new strategies to drive profit and cash flow. Simone’s experience has helped her clients build stronger and healthier businesses while mitigating risk.
Having a successful consulting career for Fortune 500 companies and Big 4 public accounting has added value to her diversified background.
She has landed coverage in print and podcasts around the world, including entrepreneur, LA weekly, NPR, and other online entrepreneurship and Economics Q:A sessions.
Connect with Simone:
Tune in to her podcast – Cannabis Business Minds
Join the community – cbmnetwork.com
Add and Message Simone on LinkedIn – Simone Cimiluca-Radzins
Follow Simone on Instagram @cannabisbusinessminds
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Join us in the Bookkeeper Basecamp community on Facebook!
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About Kemberli
Kemberli Stephenson is a business coach, accountant, and Amazon bestselling author. Each week, she interviews a guest from a carefully curated group of coaches, support professionals, and even other MoneyPro’s who are the best in their zone of genius and who want to share their favorite business tips, tools, and strategies with you.
If you’re tired of playing small and ready to consistently hit your income goals and go from novice to freelancer to CEO, then you’re in the right place. And remember, just because you’re doing this alone doesn’t mean you have to be lonely while you’re doing it.