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How to Use Your Strengths to Become a Bookkeeper CEO™

 

This week, we’re talking about how to identify and understand your strengths to help you on your journey to become a bookkeeper CEO. 

Often, entrepreneurs spend time identifying their weaknesses and how to fix them, but if you focus on applying your strengths instead, you’ll see more progress. 

This is necessary to understand if you want to shorten your journey to bookkeeper CEO. 

Hear from our special guest, Denitresse Ferrell, all about:

  • the Gallup CliftonStrengths assessment and what it can help you uncover,
  • why it’s still important for you to know your strengths as a solopreneur, even if you don’t have a team, 
  • the difference between skillsets and strengths,
  • how to work around tasks that are not in your zone of genius,
  • why you say yes to work you end up hating, and
  • what you need to do first and foremost to get to your zone of genius.

 

About Denitresse:

Denitresse Ferrell is the Founder and CEO of DF Coaching & Consulting, a boutique consultancy specializing executive & career coaching, professional development, and diversity, equity & inclusion. Through powerful coaching and strategy engagements, her firm helps executives and professionals gain clarity, new managers build confidence, entrepreneurs grow ideas, and businesses develop plans that transform. Leveraging a brain based coaching philosophy, a strengths based approach to development, over a decade of strategy experience and a natural inclination towards structure and planning, her clients set powerful goals and accelerate their paths to success.

Born in North Carolina and raised between California and Maryland, Denitresse is no stranger to change and navigating the often uncomfortable ambiguity that comes with it. From Finance, Public Affairs, Social Media, Supply Chain/Operations to Strategy, she’s mastered the art of pivots and transitions.

With over a decade of coaching, leadership, strategy and D&I experience, her clients appreciate her engaging personality, highly tuned listening ears, and structured thinking. She’s super passionate about helping professionals, entrepreneurs and businesses set and exceed powerful strategic goals.

Her mission and passion is to EMPOWER ambitious professionals to DARE to dream bigger and design a career that enables them to live their ideal lives; without settling for less, without sacrificing their authenticity and without falling victim to imposter syndrome. And, to help organizations develop diversity strategies with the power to stick and truly transform.

Denitresse holds a Brain Based Coaching Certification through the NeuroLeadership Institute, a Strengths Coaching Certification through Gallup, a Bachelor’s in Finance from Morgan State University, and an MBA from The Tuck School of Business at Dartmouth College. During her nearly two decades in the corporate world, she’s worked for Fortune 100 and 500 companies including John Deere, Citigroup Smith Barney and Merrill Lynch.

In her free time, you can find Denitresse musing on the restorative and revolutionary powers of rest while simultaneously chasing her super active toddler.

 

Connect with Denitresse:

Visit her website: denitresseferrell.com

Connect with her on LinkedIn: Denitresse Ferrell

Follow her on Instagram: @coachdenib 

 

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About Kemberli

Kemberli Stephenson is a business coach, accountant, and Amazon bestselling author. Each week, she interviews a guest from a carefully curated group of coaches, support professionals, and even other MoneyPro’s who are the best in their zone of genius and who want to share their favorite business tips, tools, and strategies with you.

If you’re tired of playing small and ready to consistently hit your income goals and go from novice to freelancer to CEO, then you’re in the right place. And remember, just because you’re doing this alone doesn’t mean you have to be lonely while you’re doing it.